It was a big privilege to go to Hyper Island Stockholm and spend a day with a crowd of 50 likeminded professionals to discuss what the future might look like – and what the curriculum should look like to meet the needs that will arise the near future.
IS THIS #BiggerThanYuge?
A movement is stirring – and it is not because of advertising – but what is starting to happen right now in advertising are signs of the times and it’s awesome!
After a period of feeling somewhat unhappy with my industry I’m now starting to see a real positive shift. A recent article from The Guardian also suggests that big brands are moving into activism. I agree to this and if it's done for the right reasons it can become truly powerful.
Here are a couple of recent and very significant examples that are all pointing in the same positive direction – the opposite of what we’re all sensing in the world these days. With very powerful means they aim to break down barriers and remind us that there is more that unites us than divides us.
There is one from Danish TV2 has over 200 mill views called "All that we share". Another one called "Equality" is from Nike - beautiful and almost political. And the one from Diesel "Make Love not Walls" is just full on.
If you like the hashtag #BiggerThanYuge please use it every time you see something positive :-)
(this was first posted on Adverblog.com)
In my company, Nikextension, we've created the concept for and are now producing an IKEA festival during the Milan Design Week in April, 2017. It's the biggest project I've ever worked and I'm learning a ton. See you in Milan?
Since I'm always the one teaching at Hyper Island, it makes it extra special to receive this certificate – and it was a great course too. The art of facilitation is a tricky one but it's useful for so many different things.
In October we shot a documentary-style film for IKEA. The objective of the film is to anchor the creative strategy within a specific area. We went to nine locations in four days in combination with shooting in Copenhagen. The people were so kind to us everywhere, and it was rather convenient that I was able to direct in Spanish! We owe our local Production managers Joan Cobos and Laura Martín a big gracias.