I'm a Creative Director of Danish origin. I teach creativity and branding at Hyper Island in Sweden, by some referred to as Digital Harvard, on a regular basis.
I'm also co-founder of NikExtension – a creative collaborations powerhouse. We combine everything we know with a global network of talents to deliver brand experiences in any media.
My main skills are:
Creative Direction // Concepting // Directing // Art Direction // Screenwriting // Copywriting // Design.
All background images are shot through a binocular with my iPhone in Mallorca.
For four years I’ve had the fortune to collaborate with Hyper Island in Sweden. As an Industry Leader I am responsible for the content and learnings in the modules "Branding & Communication" and "The Industry". I also give workshops on the creative process, concept development and pitching. I am also regularly brought in as an external examiner.
The aim of “Create or Die” is to shed some light on the creative process, enabling the students to navigate therein and make the most of it. I show how results can be achieved through simple proactive methods rather than sitting around waiting for inspiration.
The students are given simple tools to improve their output and are taught how to deal with the pitfalls and ambiguity that comes with any creative process.
Then we explore how to come up with ideas for the next big thing. We try to discover unmet needs through custom made exercises.
OK so, we’ve got a great idea. Now it’s time to refine. That means crafting all the customer facing elements so that it’s crystal clear what the product does.
This is where “Pitch or Die” takes over and illuminates the delicate art of crafting a presentation and deliver it convincingly.
A challenge from a real client is always incorporated into the workshops. The latest was adidas NEO (briefing via Skype on the bottom-left photo).
Director: Nikolaj Fremming
DoP, edit, 3D: Morten Kuhl Christensen
Producer: Audun Lyngholm Wittenberg
The news from IKEA Food on the back cover of the global catalogue 2016 was a Pulled Salmon Sandwich. IKEA Food asked us to create a film about it and the ASC-certified salmon. It is shot on location in the very, very North of Norway.
We were tasked with creating a film that would give the first look into the collaboration between IKEA and Danish furniture design company HAY. The main dogma was that we could NOT show any products since they didn't exist at the time of shooting. Talking to the designers we learned that what they had in common was a deep fascination for the raw materials thus they became the narrative in this cryptic and surreal choreography.
The film has received a lot of attention and press: Dezeen, Fast Company, Adweek and was featured as Spot of the Week in Lüerzer's Archive. It is also shortlisted for The One Show for 2017.
Made in collaboration with Morten Kühl Christensen of Kühl & Solvstrom (Motion Director/Animation/Concept) and Barkas (Concept). My role was Creative Direction and Concept.
I've put together and led teams to work on global creative explorations for different areas of life at home alongside Swedish architect Christian Aronsen. The client was global HQ of design, IKEA of Sweden.
We've looked at where the world is going through the lenses of social- and cultural anthropology, psychology and common sense. Those findings were then condensed into a inspirational mindset and methodology that can be used as springboards in the design process of IKEA and in turn serve as briefs for creative agencies in all IKEA markets.
To bring the strategies to life and anchor them internally we employ different kinds of methods including workshops, architectural visions and film productions of considerable size. All projects are confidential.
Made in collaboration with Barkas, 44 & Karen Cecilie.
To tap into the excitement leading up to the semi finals, we chose to dramatize the battles with the national dances of each country.
The 15 sec. videos were created in a 36-hour cycle from idea, through storyboarding, casting and shooting to upload on Instagram.
Agency: Carlsberg Newsroom
Carlsberg sponsors Liverpool FC. Their style of playing is nicknamed "Poetry In Motion". To pay tribute to the club after an impressive season we created this interpretation of their style.
To date it has received 9.173 likes on the Carlsberg Facebook page alone.
Agency: Carlsberg Newsroom
To mark the end of the Premier League season (soccer) in the UK we created a film that dramatizes the emptiness that fans feel when it's over. We also created a countdown site using the visual concept from the movie - a Newtons Cradle made with footballs.
This is a creation from the Carlsberg Newsroom. All work is created within short deadlines and on small budgets - which makes me even more proud of the result. My role: Concept, copy and creative direction.
Agency: Carlsberg Newsroom
When we created the concept for this prankvertising for a chain of supermarkets, we set out to play with the question: Does Santa exist? Well, of course he does. But what role should he play? In the basic set-up we converted people's cars into Santas sleigh while they were shopping -
including four live reindeer. Then something unexpected happened that actually made it even better.
As we’re dressing up the car of two ladies, one of them returns to get her wallet. As she goes back into the supermarket, we remove everything again. Her reaction to that is priceless. This is real candid camera with real people, it’s quite a stressfull process but very rewarding at the same time.
Irma, an old chain of high end supermarkets in Denmark, asked us to raise awareness about its new online shop. The client believed that we needed to communicate convenience. But the real problem with buying fresh products online is that you can’t smell or feel the products through a screen. That's why they had to be at the center of attention.
While smelling and feeling isn’t possible you can still see them, and we engaged another sense: hearing. We asked the musician J.Views to make music with the vegetables and fruits, allowing the products to take center stage and getting people moving to the “Sound of Freshness”.
Artist: J.Views. Agency: Republica
iPhone launches always put pressure on the system at 3 - and in fact last time, it crashed. So the objective was to inform about the launch of the new iPhone. How to for the waiting list, what to do if the delivery is delayed etc.
We created a new way to tell the story and put a lot of love and craft into the production. As a result it became the most watched video of the company.
This concept got a small unknown Danish agency the attention of adidas international HQ in Germany. It embodies everything that is great and magical about football – a Real World Activation concept that integrates actual physical performances with social media in real time.
In the Football Cross Border Competition you will take a penalty kick in your own country against a goalie that is guarding his goal in another country.
So the kicker could is taking the kick in the UK and the goalie is trying to block his kick in Italy – in real-time. Monitors on both ends make sure that the participants and spectators can follow what’s going on and cheer or boo accordingly. It can work on a small scale too – by having pre-recorded kicks from celeb players it can be played in smaller venues. At this stage this is a pitch project but I honestly believe that the potential is huge.
The idea is based on graphic interpretations of words that have "MO" in them - i.e. caMOuflage. Let's call it MO-art. The MO-art is exposed in Google when people search for words that has “MO” in them. Artists and designers from all over the world are invited to upload their contributions through a MO-art platform. This idea can potentially gain massive global exposure for the Movember cause in new and creative ways. Designers will want to contribute to support the good cause and to gain exposure for themselves as well.
I came up with this concept in late October of 2013. It has been presented to Movember in UK and Sweden and they are both very positive about running it next year. This concept obviously relies heavily on the collaboration of Google Search, so if you work there or you know anyone who does – please contact me. If you are a designer or an artist please feel free to submit any Mo-Art to me. Thanks a lot.